@tante The problem is capitalism.
"Innovation" is just "something new that we can sell you". "Doing the work" generally means buying less. Nobody is ever gonna spend millions to blanket society in that message. Nobody's going to become a billionaire off that message.
Our entire society is designed around selling you stuff, and designed to give all power to the best salespeople. Until that changes you will never see society at large adopt any solution that is not fundamentally a sales pitch.
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