Influencers - not the best people, some of them:
"De Crescenzo, who along with her TikTok fame has more than 400,000 followers on Instagram, denied responsibility for the overcrowding and pledged to return to the resort on Sunday – this time with even more people.
"I will be back on Sunday and you will see that, thanks to my videos, even more people will come than last weekend.”
https://www.theguardian.com/world/2025/jan/30/italian-town-roccaraso-clamps-down-visitors-tiktok-tourism?CMP=Share_AndroidApp_Other
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