Just remember folks: hyper-growth is pointless if you can't retain the users once you get them. Giving them a reason to use your platform isn't enough; you also need to figure out how to get them to stay (and that doesn't mean nickel & diming them for every little "feature" that they never asked for, or that they already had).
A sustainment mindset is just as important as, if not more so, a constant-growth mindset. Every thing's value is finite - stop trying to squeeze blood from a turnip.
The best way to attract new users is to make as many of the existing users as happy as you can so they do your marketing for you.
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