The beauty brand e.l.f. is standing firm with DEI. "There’s nothing wrong with being Richard, Rick or Dick, but we wanted to shine a light on ‘let’s give other people a chance’ because we’ve seen the benefits in our own business,” e.l.f. CEO Tarang Amin.
https://www.cnn.com/2025/01/25/business/elf-beauty-dei-support/index.html
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