@erin_rein 3rd party platforms (IG, Etsy, Pixelfed, etc) are great for acquiring new collectors. Offer specific content to potential email subscribers to migrate them from a social platform to your list. I tend to announce drop dates + sale previews via email only. I also include additional longer-form writing + process/BTS photos.
If you do an in-person event, make sure to collect emails from anyone who stops by your table or booth.
Make email sign up obvious on your website and use SEO.
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