incentives are key on social media.
a "real person" on social media doesn't intentionally share misinfo. they will do so accidentally but not too often. we all accidentally sometimes share bad info with our friends & family. but if we hear of something questionable from somebody IRL, we check it and hopefully tell them but definitely don't spread it. the increased speed of debunking makes up for the speed of sharing online.
trolls, influencers, activism. consider what the accounts really want.
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