@jramskov @gruber KFNCFWBIQLYEZILLRVITAz@mastodon.social Hmm, not sure if you'll hit the paywall or not. Here's a link: http://adage.com/article/marketing-news-strategy/coke-vs-…
What a lot of people don't know is that Coke/Pepsi own the long tail of small competitors, ranging from organic juice smoothies to energy drinks to just bottled water. Even packaged Starbucks drinks are bottled in Coca-Cola plants. (1/2)
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