I'm not sure I really care, but am kinda curious: Across their network, BBC Radio seem obsessed with asking listeners to "just ask your smart speaker to 'Play 6 Music/Newscast/whatever'". Is this because they (and so in turn we) pay in an SEO keyword fashion for these phrases to activate said content and need to prove its value? #BBC #Radio #BBCRadio4 #BBC6Music
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