If your #UX suggestion increases cost, most companies will demand proof that it will boost sales. That's fair. What burns my biscuit is that they have ZERO concern about reducing cost, assuming cost reductions have no impact.
Now, I'm not against cost savings! My point is that 'cutting' doesn't trigger the same "demand proof" requirement that 'increasing' does.
The goal isn't to say "reducing costs is bad" but rather "quality is important". Measure the impact, for both directions.
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