Controversial take:
If there's even a slight chance of convincing someone to try Mastodon, just have them sign up for mastodon(.)social. Keep that barrier to entry to the Fediverse as low as possible.
Then, let them discover what federation is naturally by pointing them to accounts to interact with that may come from other instances without explaining what that means upfront.
If they want to learn more, ease into the terminology based on how much they actually want to know.
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