Ancestors

Toot

Written by Pottery by Osa on 2025-01-22 at 01:07

Was given this helpful #artbiz advice years ago, and want to pass it on: Your email list should be your primary #marketing tool. Do not rely on any 3rd party platform (including this one) to connect you with people who are interested in your work.

Growing my email list is what gave me the freedom to move away from IG. Email subscribers are 100x more engaged than social media scrollers. They don't mind reading paragraphs and are way more likely to make a purchase. Think #qualitynotquantity

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Descendants

Written by Marisa on 2025-01-22 at 01:16

@potterybyosa glad you're here! 🌈💕

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Written by Maria Langer | 📝 🎬 ⚒️🛥️ on 2025-01-22 at 01:27

@potterybyosa @mtechman Primary, yes! Only, no.

Good advice.

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Written by Erin Reinier on 2025-01-22 at 02:20

@potterybyosa Brilliant! If we’re seeing anything lately, it’s how fragile these platforms can be. But email is brilliant bc it’s under your own control. Thanks so much, I’m definitely going to use this strategy for my own small business. Do you have any suggestions on how to get your email out to people that haven’t yet become customers?

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Written by Pottery by Osa on 2025-01-22 at 03:17

@erin_rein 3rd party platforms (IG, Etsy, Pixelfed, etc) are great for acquiring new collectors. Offer specific content to potential email subscribers to migrate them from a social platform to your list. I tend to announce drop dates + sale previews via email only. I also include additional longer-form writing + process/BTS photos.

If you do an in-person event, make sure to collect emails from anyone who stops by your table or booth.

Make email sign up obvious on your website and use SEO.

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Written by Erin Reinier on 2025-01-22 at 16:34

@potterybyosa Thank you! Taking notes…

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Written by KellyAnn Romanych (she/her) on 2025-01-22 at 18:42

@potterybyosa so glad to see you and your creativity in my timeline. Excellent tip for nonprofits, too. Take the time and attention to tend the email connection

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Written by Gary Brazzell on 2025-01-23 at 02:54

@potterybyosa We are just now coming to terms with this marketing truth. If it's not backed up on your computer, you don't own it. Building a social media following is great for influencers, but for small business, building an email list is a more solid foundation.

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