Ancestors

Toot

Written by Anil Dash on 2024-12-06 at 04:33

They’ve got a lot more work to do, but I like this. https://blog.mozilla.org/en/mozilla/mozilla-brand-next-era-of-tech/

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Descendants

Written by Glyph on 2024-12-06 at 04:57

@anildash I want to like this, but at best a rebrand is an aesthetic shift that signals new values that are specific to a particular time, and creates an emotional resonance with those values. And the new values Mozilla has been espousing seem to be running interference for AI grifters and quietly acquiescing to adtech framing of privacy issues, while making a technically inferior browser that bleeds market share.

I would really like to be wrong about this!

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Written by jwz on 2024-12-06 at 05:07

@anildash Yeah, the problem was their fucking logo. Sure.

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Written by Not The Solution on 2024-12-06 at 05:31

@jwz @anildash Of course, nothing inspires more confidence than seeing Mozilla prioritize the new line of merchandise they're gonna sell.

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Written by 🪱Wormius🪱 on 2024-12-06 at 05:33

@anildash LOL.

DIGITAL, yeah?

https://www.youtube.com/watch?v=KuTSAeFhdZU

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Written by Paul Wermer, CC BY-NC-SA 4.0 on 2024-12-06 at 05:48

@anildash

It's not a parody?

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Written by zl2tod on 2024-12-06 at 05:49

@anildash

Mozilla need to get their CEO locked up before they bring in any new (rather shit) branding.

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Written by stony kark on 2024-12-06 at 09:58

@anildash they are, in fact, just another tech company

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Written by Ant Newman on 2024-12-06 at 18:46

@anildash If you look at it sideways, it looks a bit like a deck chair that one could imagine someone rearranging on the deck of the Titanic

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