๐ Now live: Filter by Goal "is not"
Now you can exclude goal conversions and analyze those sessions in which conversions did not occur.
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The official Plausible Analytics Looker Studio Connector is here! ๐
Now you can effortlessly fetch your Plausible Analytics data and build custom reports in Google Looker Studio.
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How to track your Referral traffic in Plausible?
Look for the "Referral" entry in the Channels report. Click to explore further.
All UTM mediums with "referral," "app" or "link" are auto-clubbed under this entry.
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Have you explored how much traffic Perplexity AI brings to your site and how well it performs?
These questions are very easy to answer with Plausible. Simply go to the Top Sources report, search for "Perplexity" and click to filter further.
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๐คทโโ๏ธ ๐คทโโ๏ธ
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Did you know? Pressing 'S' shows last six months' data.
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Traffic from AI increased by 2.6K% for us in 2024.
In 2025, we're doubling down with helpful, people-first content to keep the momentum flowing. ๐ช
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Revenue metrics are now available in the Stats API. Here's an example response:
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What do you want us to build in 2025? ๐
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It's a wrap for 2024. ๐ซถ
Here's everything new we shipped this year:
๐งต (1/3)
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Here's everything we did as a startup:
...And stayed committed to privacy as always. ๐ช
Happy holidays! ๐
(3/3)
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Here's everything we improved this year:
(2/3)
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Heads up! Fines and penalties under the CCPA are going up from 1 Jan, 2025.
If you have customers from California, now is the best time to review how well you are compliant with CCPA.
Plausible Analytics subscribers can relax and enjoy their holidays as we have in-built CCPA compliance and are privacy-friendly by nature. ๐
P.S. See the official announcement here: https://cppa.ca.gov/announcements/2024/20241217.html
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Unlike publicly available search engine results, AI chats are personal and not publicly available to assess. Our best bet is to analyze AI traffic in a web analytics tool and understand which content to optimize.
We have the full breakdown here, along with some tips on AI optimization: https://plausible.io/blog/ai-referral-traffic-and-optimization
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...which also matches with other entry pages on the list.
We confirmed first-hand with AI chatbots like ChatGPT and Perplexity that they were indeed referring Plausible in their chats.
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Goal conversions data also confirmed that 15.3% of AI-referred traffic signed up for a free trial.
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To see if the traffic we were getting from AI channels was qualified, we saw two things:
โข What did they do on the site? aka Top Pages report
โข Were any conversions met from this? aka Goal conversions
The second-most visited page in AI-acquired sessions was the free trial registration page, followed by other product-specific pages like documentation, activating sites on Plausible, etc.
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We looked at the Entry Pages to correlate with what subject was being discussed in those AI chats before the visitor came to Plausible.
The clear winner is our homepage and from our SEO data, support chats, and social media mentions โโ we know that Plausible is usually mentioned in the following discussions:
โข Privacy-friendly analytics,
โข GDPR compliance & no need for cookie consent banners
โข Open-source
โข Our data processing methods
โข Simpler alternative to GA4
โข Lightweight
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The Plausible site saw a surge of 2.2K% in AI-referred traffic in 2024.
We analyzed this traffic in the Plausible dashboard to figure out what worked for us. ๐งต
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Will something like GDPR come to the USA?
This year, the Federal Trade Commission found "large social media and video streaming companies engage in vast surveillance of users with lax privacy controls," and made key recommendations for change.
At Plausible:
Data privacy is a fundamental, not a feature.
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