Toot

Written by PIK_climate on 2025-01-30 at 16:03

🆕 research shows that when 10-43% of a population adopts new norms, social tipping can occur, with a tipping point around 25%. Focusing on community clusters, adapting strategies, and targeting moderate influencers can drive a shift toward net-zero emissions.

👇 Article by a team of scientists from Universität Graz and PIK:

https://esd.copernicus.org/articles/16/189/2025/

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