@mekkaokereke
When this white guy first had to cover sections on racism and sexism in his contemporary moral issues classes he would, for lack of anything better to start with, point out that all biases are irrational by definition.
To be biased literally means to make decisions or reach conclusions based on irrelevant factors.
And to make decisions or reach conclusions based on irrelevant factors is quintessential irrationality.
To be biased is to be irrational to the degree of that bias. To intentionally embrace your biases is to be intentionally stupid.
Somehow that equivalency seemed profound to a lot of students and I've never understood why.
Anyway, the above holds true for businesses as well. Costco seems to be run by smart people.
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