“…cultivate connections to the art directors and in-house design departments. …let them know the custom type is just better design and inevitably more affordable to their clients.
In the last two years, we’ve seen big, high-profile identity projects with custom typefaces drawn by young colleagues. There is a financial motivation, but I think the indirect effect of that will be that design will become more diverse. Giving room to the voices of younger people from different parts of the world.”
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