I have modulated down a lot of my antipathy towards non-commercial (NC) and no-derivatives (ND) terms for work released under Creative Commons licenses yet still intermingled amongst Open Access or Open Education Resources.
It's not (or at least, not only) Google that's driving the focus on camera-ready copy, content to leave the editor's and proofreader's markup behind.
References, bibliographies, methods sections are long-established windows into the production process, but at a much more abstract, conceptual level.
We still struggle deeply with who gets to inspect, let alone manipulate, the markup rather than receive the rendered version.
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