Damn! Short videos are literally reshaping our brains!
A groundbreaking study (2025) reveals that short video addiction physically alters the brain. The part responsible for rewards and decision-making grows larger, making us more drawn to the instant gratification these videos provide—pleasure and excitement on repeat. But there’s a catch: this same change weakens our impulse control, making it harder to pull away.
Another area of the brain, linked to movement, emotions, and thinking, also grows, reinforcing addictive patterns. And it doesn’t stop there. Key regions like the prefrontal cortex, which governs decision-making, and the posterior cingulate cortex, tied to self-focused thoughts, become overactive. This overdrive reduces self-control, trapping users in a cycle of craving and consumption.
The study underscores an alarming reality: teenagers, with their still-developing brains, are especially at risk of falling into this addictive loop. These findings shed new light on how these short bursts of content profoundly impact not just our habits but our neural structure.
https://www.sciencedirect.com/science/article/pii/S105381192500031X
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