@tech_himbo not so much "make plaintext the standard" as much as it is "make the human meaningful thing the standard"
so i could write plaintext or i could write semantic html or i could write markdown or asciidoc or whatever. doesn't matter. the serialization is less important than the actual information being conveyed
so CMS A and CMS B don't need to agree on jsonld or xml, but they do need to agree on what an "article" is. they can then (separately) describe that "article" with metadata.
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