Most people don't realize (they don't know, or forgot), but when social media started exploding (~2009), every system out there had an API you could integrate with. Websites would deeply work with Facebook, Twitter, and others like Digg or Del.icio.us (IIRC). It wasn't just the usual "share to" functionality - you could post, read, really use the APIs.
Eventually that died for various reasons and we're left where we are today: no real APIs, every network is a silo.
Not so with the Fediverse.
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