@breadandcircuses unfortunately, as many vegans can attest, often times people are far more concerned with defending their current choices than they are with changing to more ethical choices.
Many seem to have a certain sense of "ignorance is innocence". That isn't an unreasonable sentiment in a number of contexts, but as a consequence, education about how horrific animal exploitation is--for the animals being exploited, for the planet, and for humans--is almost seen as a type of violence. (This type of behaviour is not exclusive to veganism--similar things are also observed in attempts to educate people on queermisia, racism, and other forms of social discrimination in humans)
By educating people of these topics, you strip them of a claim to ignorance, and thus also strip them of their claim to innocence. People will fight to preserve their ignorance, even if it means willing belief in obvious propaganda projects like those from the Center for Consumer Freedom, such as "PetaKillsAnimals".
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