It took me a while to realize that quite a few modern instrument amplifier manufacturers (in particular, Mark Bass — one of my most loved amp companies) actively advertise their amps' small size.
The idealized arena rock/hair metal era band image was always of people with large combo amps, or a huge head and an massive wall of cabinets, if they were real rock stars.
Now even my pawn shop amp I got for playing in dive bars is a lot more powerful than the feeble practice amp of the same weight I had in the 2010 before I took a break from amplified instruments; and having a small amp with a big sound is seen as cool.
But I wonder if the real cause of that change is that even undeniable stars are often their own roadies now.
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