Within each category you differentiate by size (which used to be entirely different products). It never really panned out the way I’d have liked with just one mainstream, Pro, and WS model w/different sizes. Part of that is due to working with a supplier that designed drastically different looks for e.g. a 14" and 17" model, but the biggest recurring barrier was a lack of focus with the product lineup. Sales people wanted to offer like 12 barely-differentiated models to hit all the price points.
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