@sarajw @fonts in my mind, the production of these artifacts is a way for the designer to justify their result. Not necessarily a post-hoc rationalization (though I’ve seen it happen, designers skewing the research in order to justify their own preconceptions), but more a diffusion of responsibility. You’re right that design teams have a lot of pressure from every other team, every manager, etc. So everyone has an opinion but very few people have the knowledge and experience of design that designers have. It can be very frustrating for a designer to propose a solution only to have it shot down with spurious reasons and bad ideas.
So UX design kind of saved the day, with an industrialized way of reaching design decisions. Sometimes complicating things in order to appear serious and your decisions to appear grounded in an approach that business-types and technical-types. No more of this “creativity” and “sensitivity” nonsense.
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