To his frequent “no, people really are this stupid” refrain I would like to add an argument. If it didn’t work on enough people to be profitable, the business model wouldn’t have persisted and been replicated and refined into the dominant model of online advertising, and/or online advertising would never have been able to become the primary monetization framework for online content. Like, it’s fucked how much of the existing Internet is effectively subsidized by exploiting people who don’t know better, and I don’t think people are really okay with this as much as the system is sufficiently obfuscated that we don’t have to notice or think about it.
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