@ben @danilo a new platform reminds me of xkcd's "15 standards" joke, but I do agree that a few core tenets need to change if Mastodon is to succeed proper (i.e., not a total niche), chief among them making onboarding 10x simpler for the average joe. I also don't think this is a core issue with the protocol, but with marketing and branding.
Embracing one "main" or "default" instance would already be a huge simplification for the average joe.
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