So much what @briankrebs says: misinformation is partially a factor worsened by in-your-face against-the-readers-interest UI badness in many of the "mainstream" news sites. If you treat your readers simply as sources of income to squeeze with every trick in the toolkit, then don't be surprised if they stop reading you!
I use an ad-blocker (uBlock Origin, mostly) by default (and other helpers like Consent-o-Matic) simply to make the current web usable. And that's not even talking about the security and privacy benefits.
Btw, without such helpers, on average it's slightly less bad on EU sites compared to US ones. Regulation has an effect.
https://infosec.exchange/@briankrebs/113526930319399955
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