@danyow
reading through the English and German Wikipedia articles for "serving size" and "Portion" it seems that either the manufacturers themselves get to decide what they call a serving and then calculate the nutrition data based on that, or you have a governing body that decides based on how much of whatever you should be eating. Consumers regularly consume more than one serving of these products, regardless.
https://de.wikipedia.org/wiki/Portion
https://en.wikipedia.org/wiki/Serving_size
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