Obviously these are just my experiences with my specific app.
I think e.g. Tiktok can work with games. Reddit can probably work with stuff for techie people.
Insta worked "best" for me because there are tons of dog people. (but really, barely some installs)
Apple Search Ads have the advantage that the user is already in the AppStore browsing etc. So very low friction. But holy shit those Costs Per Tap are a joke. For my relevant keywords it's mostly 2 or 3$ and more. Which is crazy.
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