I don’t think they have the ux advantage that their wealth suggests due to misaligned incentives. A good portion of their investment is getting users to see as many ads as they will tolerate. Try to modify any privacy settings, for example, and the ux is as garbage as amazon.
Fediverse and self hosted, open source alternatives are still relatively new. Folks have to expect some turbulence. As things grow and more bug reports and contributions can be made, the ux could be superior because they can give users what they want instead of maximizing monetization.
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