However, after seeing TV ads for DDG not that long ago I kind of lost what faith I had left in them. As a rule of thumb, I’ve never trusted products and services advertised on TV - TV advertising is expensive, and the business expects to make that expense back and then some from their customers.
DDG doesn’t claim to be non-profit or anything. Their business model is based on advertising revenue generated solely from the search queries themselves, not from stored personal data.
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