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Written by Amy Diehl, Ph.D. on 2025-01-31 at 18:57

As a teenager, Taylor Swift's record company wanted her to collaborate w/ established songwriters (middle aged men). Instead she wrote songs relatable to her demographic. Instead of dismissing her fanbase (young women) as hysterical, she validated their devotion. https://hbr.org/2025/03/the-strategic-genius-of-taylor-swift

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