Ancestors

Toot

Written by Alan Langford on 2025-01-31 at 04:12

I'm a member of a FB group dedicated to effective advertising on Meta and Amazon. This is because when I actually have a book to sell, I had planned to place ads there (this is no longer the case).

I've just seen a few authors complain that their FB ad performance tanked, starting around January 20. This is making me wonder if Meta is deliberately burying ads for things they deem to not be in line with the regime they now service. I mean if they're throwing people off the platform for mentioning Linux or Pixelfed, why wouldn't they get rid of authors who say things they don't like?

I'm wondering how many have had this experience.

[#]WritingCommunity

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Descendants

Written by George Girton on 2025-01-31 at 04:36

@alan I would bet they are burying it. Recently, I had the opportunity to log off Facebook, Instagram, and all other meta properties for a week. I did it. I highly recommend it.🍸😺

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Written by Jane Vogel on 2025-01-31 at 05:24

@alan I can tell you that if I posted about Project 2025, the algorithm didn’t even show it to my friends.

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Written by Jon Sparks on 2025-01-31 at 11:47

@alan It may mean nothing, but FB ads never did anything for me anyway.

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Written by Alan Langford on 2025-01-31 at 13:38

@JonSparks The more successful genres seem to be romance, mystery, and historical fiction. I'm guessing there might be some groups for SF, but in that case there would be no need to advertise.

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Written by Alison Meeks on 2025-01-31 at 14:06

@alan I quit placing ads there for client last summer after finding that they weren’t showing them to the very specific set of people I had specified and gave no fucks about it when I approached them about it.

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Written by Alan Langford on 2025-01-31 at 14:39

@alison There's a mini industry around getting your ads to show to the people you want to target instead of what their algorithms want to target, and these are the authors who have read the books, get the newsletters, and share their techniques. One posted a graph showing 30-40 clicks per day with a CRT of 1.6 that went absolutely flat on January 21.

Okay, fine. But when multiple authors report the same thing at the same time as Zuck says "new moderation policy: no moderation LOL" and starts terminating accounts that mention Pixelfed, one has to wonder.

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