Yet another 1950's pic. Clearest shot of the billboard on the side of the building (the frame has been visible in pictures dating back to the 1920's). Why aren't there more pictures taken from this angle? Weird.
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Yet another, another 1950's picture, with yet more neon! Now there's a small neon Open sign has been added over the front door. Cute.
Also, the small Established 1883 sign to the right of the door has been removed and a tin awning has been added to the side of the building
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It's the 1960's and the neon transformation is complete! Also, is this the first color picture of the bar? It might be. Anyway, the "First and Last Chance" is now rendered in neon. They're also no longer advertising food, instead they're listing that the bar is 21+ and the opening days/hours.
The lantern hanging over the sign is gone and there's some sort of red enamel thermometer on the far left of the windows.
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And later in the 1960's we get landscaping! The chain link fence is gone, the parking lot has been paved, and there are plants in front and next to the bar. Classy.
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Fast-forward to the 1970's. The neon martini glass is gone, never to be seen again. The Golden West Beer sign has been restored and stained glass added around the edge of the sign (this was never the case in older pictures).
There's a mailbox out front and the trees from the previous pic are BIG now.
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1989! A No Loitering sign has been added under the Open sign, which has now been painted green. if you've noticed, to date the Jack London Rendezvous signs has been red/brown -- but these days it's the same green as this little Open sign. Were they painted at the same time? Who has pics from the 1980's/1990's who can help confirm.
Also, this is the first appearance of historical plaque on the building.
The callbox, mailbox, tin awning, and large outdoor lamp are all gone
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So there you go -- 100ish years (well, 106) of Heinold's First and Last Chance Saloon. This FAR TOO obsessive timeline is brought to you by the San Francisco Ghost Sign Mapping Project's patrons -- https://www.patreon.com/c/sfghostsigns
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Do you have older pictures of this bar? I would love to add them into the timeline.
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@ihazrabies I saw some vintage travelogue about the Bay Area (1950s or early '60s) and was surprised to see Heinold's in it.
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@meganL Yeah, as soon as Jack London Square went up, the bar became a bit of a destination. It would have been historic even then!
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@ihazrabies I stopped by there recently & will be near there again tomorrow.
It's a really TINY bar. Only a few places to sit inside. So, it's mainly a place where you can drink outside in the "patio" in the dirt fronting the bar when the weather permits. Not a place I'd want to buy a drink. 🤷♂️
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@sgt1372 I used to drink there fairly often. I always found it a charming place to drink, so long as you held onto your glass so it didn't slide off the bar. 😅
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