Churn. It's the term for the subscribers you lose due to cancellations, credit card problems, etc. It's the riptide that pulls magazines out to sea. Each month we look for new subscribers to get us back to shore and, if we're lucky, maybe even to the car.
https://clarkesworldmagazine.com/subscribe/
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@clarkesworld still here and subscribed for your content, like a bad penny!
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text/gemini