How are people feeling about the coming #searchapocalypse ? This "SEO is Dead" video does a good job of framing the issue. Solutions: 1) Take back control. 2) Build your own audience. 3) Get good at outbound marketing. 4) Spread your bets across channels/platforms (including your own.) 5) Own your relationships.
https://youtu.be/96KaqWOeCDc?si=RhKJDQ9OAweCVQrR&t=992
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@pauleveritt I like this comment "I've heard seo was gonna die every 6 months for the last 12 years" 😁. I've always thought SEO is bullshit. Do the work, create valueble content, be authentic, speak to your audience. This should be the only strategy you consider seriously.
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@rochecompaan Independent of SEO, I do worry search results having answers without links. Related: younger devs installing ChatGPT desktop app etc. as a search replacement.
We need to find ways, together, to build enough gravity as a counterweight.
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@pauleveritt
@rochecompaan
ChatGPT includes sources at the bottom sometimes. But it's a lot harder to figure out whether that's taken from a reliable place as it gets llmwashed
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@faassen @pauleveritt, liberating search will be incredibly challenging. Just thinking about what the solution should look like makes my head hurt. I would love for it to be federated, but that comes with a host of technical, UX, and privacy challenges.
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@rochecompaan
@pauleveritt
I have some ideas. A lot of things change if you give up the notion a search has to cover the whole internet. Topic centric human curated search indexes
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@faassen @rochecompaan Yes, this. The Python community produces content, has its own network effects. It's an asset.
Imagine a not-search something like Planet Python, with curation and value-add. Then imagine most folks in Python knew about it, pointed to it, used it, valued it.
We can "take back our audience.”
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@pauleveritt
@rochecompaan
Human curated links can be a network. Your links include my links. You add a bunch. Perhaps you leave out a few that have gone bad. While a system like that will be gamed it's a lot harder for SEO or LLM content to overwhelm it. Search is social.
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@faassen @rochecompaan Curation and gardening is the second most important part, IMO. It tackles what you've described.
The more important: we just need to make this thing the cultural norm. The "front page" for Python. In whatever form. We're big enough to make our own network effects.
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@pauleveritt
@rochecompaan
I have thought about this on a human scale. Human curators. But of course organizations can curate as well.
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@faassen @rochecompaan Yeh, there needs to be a role indie companies doing content. Talk Python, Real Python, etc.
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