Ancestors

Written by Paul Everitt on 2024-12-30 at 14:54

How are people feeling about the coming #searchapocalypse ? This "SEO is Dead" video does a good job of framing the issue. Solutions: 1) Take back control. 2) Build your own audience. 3) Get good at outbound marketing. 4) Spread your bets across channels/platforms (including your own.) 5) Own your relationships.

https://youtu.be/96KaqWOeCDc?si=RhKJDQ9OAweCVQrR&t=992

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Toot

Written by Martijn Faassen on 2024-12-30 at 17:02

@pauleveritt

SEO and LLM combined makes it worse:

https://blog.startifact.com/posts/the-curious-case-of-quentell/

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Descendants

Written by Paul Everitt on 2024-12-30 at 20:12

@faassen There are a 100 things I loved about that blog post, all the way down to the numerous footnotes. I should have seen this part coming: “site X just created dummy websites to appear higher on the search index results.” Halluncination/confabulation in the hands of an SEO spammer, and you get truth.

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Written by Martijn Faassen on 2024-12-30 at 20:55

@pauleveritt

Thank you!

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Written by Jan Murre on 2024-12-30 at 22:00

@faassen @pauleveritt

Wow Martijn, fantastic digging!! This was such a pleasure to read!

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Written by Martijn Faassen on 2024-12-30 at 23:02

@jjmurre

@pauleveritt

Thank you!

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