I'm always amazed that people working in #sustainability who propose efficiency gaining solutions, are not aware of the Jevons paradox.
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Now that I say this, finally, someone mentioned Jevons on stage at #ImpactWeek. 🎉
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@judeswae Almost like technological solutions without any societal changes and education really don't work out as expected, am I right? Uh, who would have thought.
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text/gemini