Next we have Chika Masuda-san from the Japan Digital Agency! She's travelled all the way here for us!
Everyone in the Japanese government said 'What is design' when she first started working in the public sector.
What are the design allergies in the Japanese government? There is no Japanese translation for the word 'design' so they loan the English word. #DSDay24
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People in the Japanese civil service think that design is just aesthetics and think that it's not important in government.
It was only in 2017 that service design thinking was introduced. #DSDay24
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Design was not seen as a tool for improving user experience.
Do the Japan Digital Agency was set up in 2021. Before, digital service work was outsourced.
So the agency started to hire in house designers, product people, accessibility specialists, etc. And they become actively involved in the digital transformation of Japan. #DSDay24
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The Japan Digital Agency has a principle that no one is left behind. With that in mind, they started making a design system for user friendly digital services with tools and guidelines for teams to use. #DSDay24
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A survey of other countries showed what value they get from a design system and it showed how people value how it saves them time and makes them consider accessibility. #DSDay24
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How do you foster a community in a design system. It was clear that it was important to manage the community, as inspired by GDS.
They had a three year plan to build up their community. #DSDay24
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Most people reacted to design as if it was an alien force invading their world. It seemed people's perception was affected by their understanding of design.
They set up a Design kindergarten to help people see the value of the design but with no homework! 'Why not give it a try'. #DSDay24
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Designers create examples in projects and they make it easy for other teams to copy.
People in the Japan Digital Agency are seeking gradual changes. Their users are not only citizens but civil servants. #DSDay24
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Digital services must be positive and engaging. They must have a focus on continuous development. They can't follow a waterfall approach. The design system is a critical pillar to achieve these goals.
They must always keep in mind that the citizens are the primary users of the services but civil servants are also users. #DSDay24
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There are three Cs for effective use of design in government. The most important is Courage because people need to be willing to share their struggles and mistakes which is difficult in Japanese culture.
For Creatively, the 20th century methods were not enough. They hope by systemising design, it will encourage new types of creativity. #DSDay24
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