‘Net zero hero’ myth unfairly shifts burden of solving climate crisis on to individuals, study finds.
Shifting responsibility to consumers minimises the role of energy industry and policymakers, University of Sydney research suggests. #ClimateChange
https://www.theguardian.com/environment/2025/jan/19/net-zero-hero-myth-unfairly-shifts-burden-of-solving-climate-crisis-onto-individuals-study-finds
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@ClimateNewsNow It's these PEOPLE making decisions to amplify profit over people and planet, who own the politicians who will hurtle us all down the highway of self-inflicted extinction.
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@ClimateNewsNow That reminds me of this: https://www.youtube.com/watch?v=koqNm_TgOZk
Old campaign and they spent a lot. And it 1000% worked. They just shifted the same sort of methodology to a new subject.
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