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Written by Cabel Sasser on 2025-01-16 at 18:52

An incredible copywriting moment.

My friend @michaelsteeber knows I love a good packaging redesign, and spotted this unusual label revision. Why are they switching the wording to the version in the second photo? What happened?!?

Well. When you're ready for the answer, open the second post…

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Written by Cabel Sasser on 2025-01-16 at 18:53

…oh. yeah. got it. good change 👍

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Toot

Written by Drew Pickard on 2025-01-16 at 19:27

@cabel

lol

I can just imagine the person who brought this up and people in the meeting going 😳

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