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Written by Cabel Sasser on 2025-01-16 at 18:52

An incredible copywriting moment.

My friend @michaelsteeber knows I love a good packaging redesign, and spotted this unusual label revision. Why are they switching the wording to the version in the second photo? What happened?!?

Well. When you're ready for the answer, open the second post…

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Written by Cabel Sasser on 2025-01-16 at 18:53

…oh. yeah. got it. good change 👍

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Written by Daniel Hritzkiv on 2025-01-16 at 19:05

@cabel wouldn't “for enthusiasts of white popcorn” be better than "for white popcorn enthusiasts" if they're trying to avoid specific implications (in any case, I don't think it's a big deal for this packaging)

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Written by Jonathan Hendry on 2025-01-16 at 19:06

@dhritzkiv @cabel

Also I think “yellow popcorn enthusiasts” is worse than “white popcorn enthusiasts” especially if the latter exists at all.

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Toot

Written by Cabel Sasser on 2025-01-16 at 19:09

@jonhendry @dhritzkiv fixed!

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