Remember Google's great 'we will end third-party cookies in Chrome' swindle:
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Google has been misleading everyone for years, making regulators, policymakers and an entire industry think tracking based on third-party cookies will soon go away.
Even civil society organizations stopped most strategic litigation regarding digital profiling across sites and vendors based on browser identification.
Plus, everyone wasted so much time following Google's ever-changing 'privacy sandbox' plans.
Highly effective distraction.
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I still think the UK competition regulator CMA, together with the UK data protection authority ICO, played right into Google's hands by telling them to delay the end of third-party cookies rather than banning Google from certain data processing and other business practices :/
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To make things worse, Google also made a policy u-turn on digital fingerprinting.
Since at least 2019, it had a 'strict policy' against fingerprinting, as it doesn't allow 'user control and transparency'.
In December 2024, Google stated that it will no longer prohibit it, which made even the ICO angry:
https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2024/12/our-response-to-google-s-policy-change-on-fingerprinting/
Once again, regulators, policymakers and civil society organizations did no longer focus much on fingerprinting, as Google's prohibition has long been very clear.
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@wchr As best possible, get off ANY Google software. Certainly ditch their browser and search engine , the major source of their revenue. Plenty of more efficient and secure browsers available to use.
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