Good piece on positioning your game in the market:
you don’t have to literally show exactly what playing the game is like in the marketing materials. You can instead show the game in its best, most appealing moments. You can sell the fantasy that the game conveys—instead of merely its moment-to-moment gameplay... show the game as players imagine it to be in its highest, most transcendent moments.
But always include some UI screenshots on your store page.
https://www.pushtotalk.gg/p/5-hard-to-swallow-pills-for-game-positioning
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