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Written by Julien Deswaef :tw: on 2024-11-07 at 09:50

I'm always amazed that people working in #sustainability who propose efficiency gaining solutions, are not aware of the Jevons paradox.

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Written by Julien Deswaef :tw: on 2024-11-07 at 10:15

Now that I say this, finally, someone mentioned Jevons on stage at #ImpactWeek. 🎉

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