About ten years ago I had a thought that maybe I should start a search engine that would only returns results if the page didn't have ads or a shopping cart.
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I had previously worked on a research project to try and quantify response to page that had too much real estate devoted to ads. It was complicated by the fact that dynamic sizing was becoming more common (ads that pop up or expand). We had to use a headless browser to run the page for a few seconds to see if the ads changed size. Later on it occurred to me that identifying pages with ads was a lot easier than calculating how big and obtrusive they were.
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