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Written by Alina on 2024-11-01 at 07:14

The EU and US should stand together on the Google adtech cases.

Having locked down where publishers show ads, advertisers put them, and the exchange where the two sides dealt, Google pursued a simple but devastating strategy. It abused its informational advantages and engaged in other anti-competitive practices to secure its place as an indispensable intermediary—publishers and advertisers had nowhere else to go—and extracted profits from its customers.

https://www.euractiv.com/section/tech/opinion/the-eu-and-us-should-stand-together-on-the-google-adtech-cases/

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