My copy of the #CharacterLimit is here.
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Just finished the intro. I enjoyed every word of it. Conger and Mac's writing is direct, open eyed, and somehow at once surgically brutal and sentimental, as befit a chronicle of demise of an important part of global social fabric.
Having lived through these events, I was worried that reading it would be triggering, but instead it feels validating and catarthic. This is written by people who understand what's important and why, and who worked hard to tell it right.
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At a book signing event in San Francisco, in Steel + Lacquer right across the street from the former Twitter office. There's another event in SF tomorrow: https://www.characterlimit.net/tour
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Finished Act I: the first third of the book that covers the #Twitter's path from its beginnings to getting the hostile acquisition offer from #Musk. Oof.
I was there in 2021-2022, but there was a lot going on that I only suspected, and even more that I had no idea about and that in retrospect explains a lot.
For example, #Dorsey being an absentee CEO was very obvious from before I even finished onboarding. But based on what I learned about him from #CharacterLimit, it was a good thing.
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I don't know how much of #Twitter's egalitarian corporate culture came from #Dorsey vs other founders and early employees, but in 2021 it worked quite well. If anything, it was less dysfunctional than typical for companies with micromanager despots at the helm.
In the end, I think this bothered #Jack more than anything. What else can explain how he refused to lead the company, yet viciously fought for control over it, and in the end would rather burn it down than let it succeed without him?
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I also gained even more respect for #Twitter's entire leadership team, especially Vijaya Gadde, Del Harvey, and Yoel Roth. They had to fight #Dorsey for every inch of content moderation, and, unlike their counterparts at #Facebook, they were able to stay in the fight and make progress for another two years. They got harassed and targeted for it, yet they kept pushing to make Twitter safer. 🫡
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Oh, and now I know where that really weird elephant scene in the Silicon Valley TV series has come from. I should have known better than doubt that it had a real story behind it!
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