Ancestors

Toot

Written by pnutzh4x0r@lemmy.ndlug.org on 2024-09-24 at 16:58

Mozilla’s brand update gives its old T-Rex logo a fresh new look

https://lemmy.ndlug.org/post/1158426

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Descendants

Written by thingsiplay@beehaw.org on 2024-09-24 at 17:32

It’s a T-Rex? I always thought the old logo was a play on Godzilla, because the name Mozilla was similar.

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Written by Ephera on 2024-09-24 at 18:20

Wikipedia says that, yes, it was originally a play on Godzilla, and also green, back when it was still internal to Netscape.

When they started setting up the Mozilla Foundation, a new design was created, of a red T-Rex.

en.wikipedia.org/wiki/Mozilla_(mascot)

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Written by SpaceNoodle@lemmy.world on 2024-09-24 at 17:49

Glad to hear they’re focusing on the really important things.

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Written by davel@lemmy.ml on 2024-09-24 at 17:55

Mozilla has become a mockery of its former self, so fair enough. “Activist spirit” my ass.

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Written by MrSoup@lemmy.zip on 2024-09-24 at 18:33

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Written by Ugurcan@lemmy.world on 2024-09-24 at 19:09

I wonder which ad agency come up with this brilliant hand-washing propaganda after all the shit Mozilla touched since the new CEO was in.

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Written by Chewy on 2024-09-24 at 19:09

I like the Moz://a branding, altough most people wouldn’t get it, so it makes sense to switch to correct spelling.

Whether the T-Rex is the coreect choice, is another question. I do like that it feels more creative than the basic, reduced logos of today.

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Written by LWD@lemm.ee on 2024-09-24 at 20:43

I’m guessing, based on some older blog posts, that the Moz://a logo feels like a fan favorite because it was, in part, chosen by fans.

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Written by Chewy on 2024-09-24 at 22:17

I didn’t know it was chosen not even 10 years ago, as it felt like it could’ve been around for longer.

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Written by shnizmuffin on 2024-09-24 at 19:15

Wow, decisions were made with those new fonts. 😬

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Written by LWD@lemm.ee on 2024-09-24 at 20:04

I saw a discussion on HackerNews where one person claimed a rebrand is “almost always a sign of distress”, which seems far more speculative than informative. I tried looking it up, and while distress might be one possibility, it’s only one of many. Some companies might think their logo is outdated, and choose to update it. That might be especially true for tech companies, where style changes rapidly.

Another possibility I saw was that companies will change branding when they are trying to change direction. Apparently the Steve Teixeira layoff was actually more about AI and Mozilla Social than I had anticipated (he was pushing against AI, apparently, and mozilla.social was his baby), so this might coincide with a full embrace of AI or some other change.

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Written by Vincent@feddit.nl on 2024-09-24 at 20:51

It’s a real shame the process for the previous logo wasn’t followed again. I liked the previous logo, too.

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Written by aaaaace@lemmy.blahaj.zone on 2024-09-24 at 20:20

If I ran it I’d rename the dinosaur to

T-rexiera

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Written by Midnitte@beehaw.org on 2024-09-24 at 22:11

Goddamn lock ness monsta

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Written by LWD@lemm.ee on 2024-09-25 at 00:02

Is it just me, or is it strange that everything is conventional pixel art (all perfectly level squares at right angles) except for the M?

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Written by hperrin@lemmy.world on 2024-09-25 at 00:02

Yep, that’s what it needed. A new look. Definitely not new management. Just a new look.

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