Mozilla’s brand update gives its old T-Rex logo a fresh new look
https://lemmy.ndlug.org/post/1158426
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It’s a T-Rex? I always thought the old logo was a play on Godzilla, because the name Mozilla was similar.
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Wikipedia says that, yes, it was originally a play on Godzilla, and also green, back when it was still internal to Netscape.
When they started setting up the Mozilla Foundation, a new design was created, of a red T-Rex.
en.wikipedia.org/wiki/Mozilla_(mascot)
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Glad to hear they’re focusing on the really important things.
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Mozilla has become a mockery of its former self, so fair enough. “Activist spirit” my ass.
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I wonder which ad agency come up with this brilliant hand-washing propaganda after all the shit Mozilla touched since the new CEO was in.
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I like the Moz://a branding, altough most people wouldn’t get it, so it makes sense to switch to correct spelling.
Whether the T-Rex is the coreect choice, is another question. I do like that it feels more creative than the basic, reduced logos of today.
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I’m guessing, based on some older blog posts, that the Moz://a logo feels like a fan favorite because it was, in part, chosen by fans.
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I didn’t know it was chosen not even 10 years ago, as it felt like it could’ve been around for longer.
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Wow, decisions were made with those new fonts. 😬
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I saw a discussion on HackerNews where one person claimed a rebrand is “almost always a sign of distress”, which seems far more speculative than informative. I tried looking it up, and while distress might be one possibility, it’s only one of many. Some companies might think their logo is outdated, and choose to update it. That might be especially true for tech companies, where style changes rapidly.
Another possibility I saw was that companies will change branding when they are trying to change direction. Apparently the Steve Teixeira layoff was actually more about AI and Mozilla Social than I had anticipated (he was pushing against AI, apparently, and mozilla.social was his baby), so this might coincide with a full embrace of AI or some other change.
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It’s a real shame the process for the previous logo wasn’t followed again. I liked the previous logo, too.
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If I ran it I’d rename the dinosaur to
T-rexiera
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Goddamn lock ness monsta
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Is it just me, or is it strange that everything is conventional pixel art (all perfectly level squares at right angles) except for the M?
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Yep, that’s what it needed. A new look. Definitely not new management. Just a new look.
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