Ancestors

Toot

Written by Andriy Kachalo on 2024-09-05 at 14:12

The paywall had two competing designs to present the options. We were unable to choose between the two, so we conducted an A/B test to determine which one converts better. Surprisingly, neither design came out as the clear winner.

Which option do you prefer?

[#]buildinpublic

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Descendants

Written by basile on 2024-09-05 at 14:53

@akachalo That's a difficult choice😀 I'd go for Facelift, I found the smaller options better. But not much more to say 😅

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Written by Andriy Kachalo on 2024-09-05 at 14:54

@basile Thanks for the feedback!

At first glance, it may seem like it is about the size or stacking, but the key difference is the emphasis and information presented.

The "facelifted" option clearly states the free trial conditions and highlights the price.

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Written by basile on 2024-09-05 at 14:57

@akachalo Yes the price is more visible. And even if options are « smaller », the screen looks less empty. (at least for me). Those screens are always hard to design.

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Written by Andriy Kachalo on 2024-09-05 at 14:59

@basile They are. Especially if you need to keep them consistent across all platforms :)

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